One of the slightly frustrating things about working in communications for human rights causes is seeing a repressive government spend kajillions on international public relations (PR) firms to try to clean up its image.
All the human rights organizations in the world put together couldn’t ever hope to have the kind of money that even one abusive government can throw at global communications.
What gives me solace, however, is knowing that it hardly ever works.
You can always tell a big PR push is happening because, all of a sudden, the same, specific pro-government line appears in news articles, in commentary pieces, and across Twitter, usually in replies from spammy accounts only saying one thing over and over.
Case in point today is Qatar and its hired PR guns trying to spin a line that no one ever cared about human rights issues in hosts of major sporting events before World Cup 2022. You’re supposed to feel sorry for poor, picked-on Qatar…
It’s nonsense, of course.
HRW exposed China’s abuses in and around the 2008 Olympics in Beijing and their 2022 Olympics, too.
We did the same with Russia’s abuses for the 2014 Olympics and Russia’s World Cup in 2018.
The list goes on… Brazil’s 2014 World Cup, Brazil’s 2016 Olympics, Azerbaijan’s Formula 1 Grand Prix…
And we already have the 2026 US, Mexico, Canada World Cup in our sights.
So, no, Qatar is not “picked on” – but we are targeting Qatar for good reason.
In building Qatar’s World Cup, thousands of migrant workers lost their lives to unexplained causes or suffered injuries, and many more have been victims of wage theft by employers. The government of Qatar and FIFA should compensate them and their families properly.
Thankfully, Qatar’s PR spend isn’t working, and decision-makers around the world know the truth. Just yesterday, for example, the European Parliament urged FIFA and Qatar to compensate migrant workers for widespread abuses they suffered.
Rather than wasting money on international PR firms, Qatar and FIFA should spend it on that compensation.
(co-authored with Lisa Maier)