Women’s Tennis Association shows global business how to deal with Beijing

The WTA’s firm stance placing rights over profits is striking. For too long, too many in the business world have gone to extremes to avoid criticism of Beijing’s human rights record, lest the authorities or their proxies lash out and deny companies access to the lucrative Chinese market. The question is: will the WTA’s courageous act be a turning point for the international sports world and for business engagement with China?

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